One and a half million Canadian students don't know what the score is, when the next big game is, or who just led them to a national championship.
Students are typically unable to assicate with their schools outside of academia, unaware of the sports, teams, athletes and programs around them. Current university sports media is segmented which makes it hard for universities to cover, market and promote their sports programs adequately. For the athlete, scholarships are highly conditional and the largest scholarships only cover tuition and mandatory fees.
Simply said, Canadian university sports are hitting a glass ceiling.
The mission of the OTB Sports Network is to bring excitement, exposure and opportunity to university sports by providing coverage, marketing and promoting Canadian Inter-University Sport.
Good on paper. Good in action. The OTB Sports Network would bring results for our members & supporters:
OTB will accomplish these goals by producing a cross-platform sports network including a weekly broadcast TV show and a 24/7 online news network.
The OTB Sports Network would create athletic, academic and economic opportunity in Canada to the benefit of the student body, student athletes and universities alike.
OTB has gone through a process of full business planning and prototype development. It looks to garner key support and capital investment for further development.
Chris Berneshawi - Lead Development Executive
Andre Navarre - Lead Development Executive
Shoaib Ahmed - Development Executive
Brandon Corman - Development Executive
Michael Stefanison - Development Executive
Yarden Horwitz - Development Executive
Michael A. Levine - Generic Productions Inc.
Bob Stellick - Stellick Marketing & Communications
David Errington - Accessible Media Inc.
Charles Falzon - CCI Entertainment
Brad Canivet - Fifty Shorncliffe Partnership
Ray Brooks - Institute of Charity Directors
Steven Gedeon - Intelliaction Inc.
Terry Ludwick - Canadian Broadcasting Corporation
Text Journalism Operations:
Cooperating University Sports Media Officers: